Client
Grupo Forte
Overview
With the need to reposition and stand out in the market, Grupo Forte required a brand update through a rebrand — including a new logo, typography, color palette, and overall brand direction.
Client
Grupo Forte
Industry
Industry
Service
Branding
Visual identity
Web Design
Duration
4 Weeks
The Challenge
The creative direction aimed for a minimalist approach. The core idea was to reference the concept of a “group” by merging the letters G + F, grouping them into a unique symbol. Through the use of gestalt principles, the union of the “G” and “F” becomes visually clear. The rounded edges bring a sense of modernity and flexibility to the logo, making it easy to apply across various formats. Just as Grupo Forte serves different sectors and adapts to each need, so too will the new logo — adaptable and versatile by design.
