Client
Caio Graça
Overview
Caio needed a visual identity that could fully express his essence and deliver strong impact — a design built to perform effectively in the digital world.
Client
Caio Graça
Industry
Photographer
Service
Brand Identity
Digital Design
Duration
6 Weeks
The Challenge
A big fan of rock music, especially Red Hot Chili Peppers, Caio’s passion for music, art, and photography grew from that connection. That influence became a key element in the logo concept. The Symbol: It represents both rock/Red Hot Chili Peppers and visually echoes the shape of a camera flash. C stands for Caio. Dot: Through abstraction and use of negative space (gestalt), the dot subtly evokes the letter G for Graça.
