Client
Glowful
Overview
As a new brand in the market, there was a clear need for a visual identity that could convey lightness and professionalism — something simple, direct, and functional across both digital platforms and physical formats like packaging and print.
Client
Glowful
Industry
Cosmetic
Service
Brand identity
Digital Design
Duration
5 Weeks
The Challenge
The core concept was to use soft tones that contrast with pink, paired with a clean, custom typeface that ensures legibility of the name Glowful. The symbol incorporates the letter “G” combined with an abstract element that evokes the idea of glow — reinforcing the brand’s message. Altogether, these elements create a modern visual language that speaks directly to the product’s target audience.
