Client
Hype Floripa
Overview
The brand was born with the purpose of offering expansion, connection with nature, a sense of lightness, and unique experiences lived on the “Magic Island” — as Florianópolis is known. That’s why the project was designed to visually express all of these elements.
Client
Hype Floripa
Industry
House airbnb
Service
Brand identity
Digital Design
Duration
6 Weeks
The Challenge
The visual identity was designed to bring this essence to life through thoughtful design. Hype will have strong interaction with the public and make frequent use of printed and promotional materials. For this reason, the logo was created to be highly versatile and functional across both print and digital media. The brand mark is composed of a symbol that evokes ocean waves, paired with a customized typeface featuring optical adjustments to add a modern touch to the logo.
